DanaShift advises founders, investors, boards, and strategic acquirers across animal health and pet care through pivotal transactions and growth decisions. Our work combines deep sector knowledge, disciplined execution, and trusted access across the ecosystem to help clients achieve exceptional outcomes.

Our transaction experience spans veterinary services, animal health therapeutics, diagnostics, pet technology, and adjacent pet care categories. The engagements below reflect the breadth of businesses we advise and the strategic, financial, and operational contexts in which we create value.
We advise clients across the most important corners of animal health and pet care, bringing practitioner-led perspective to businesses at different stages of scale, specialization, and strategic complexity.
We advise founders, investors, boards, and management teams across the transaction lifecycle—from strategic planning and capital strategy to complex M&A, financing, and special situations. Our approach combines institutional-quality execution with direct sector experience in animal health and pet care.
We help clients structure, position, and execute transactions with rigor—balancing strategic fit, process control, and value realization in complex and traditional contexts.
We advise clients on capital structure, financing alternatives, and investor positioning—helping secure the right form of capital for growth, liquidity, or strategic flexibility.
We support board and investors with actionable analysis, strategic planning, decision support and operational execution across animal health and pet care.
Our principals have advised on a wide range of healthcare and animal health transactions and strategic initiatives, with experience spanning business development strategy, liquidity events, market positioning, and buyer access. The work reflects both transaction execution and the ability to help clients think strategically before, during, and after a process.
DanaShift principals developed business development strategy for an animal health species-focused business unit, including a comprehensive scan of acquisition opportunities, prioritization, and outreach designed to support a multi-year revenue expansion plan.
We have supported management teams, boards, and shareholders in achieving liquidity through strategic outcomes that aligned financial value with long-term business vision. Representative examples Adivo (monoclonals) and Sentrx (ophthalmology).
We have helped earlier-stage companies identify growth partners capable of recognizing both present and future value, including highly targeted outreach to strategics and private equity investors, often broadening the fil f credible counterparties building on our relationships. The sale of Gingr (boarding and daycare software) to Togetherwork (SaaS investor) illustrates this.
A few representative engagements illustrate how DanaShift helps clients position their businesses, access the right counterparties, and achieve outcomes aligned with both value and long-term vision. The examples in the capabilities materials highlight liquidity outcomes, strategic fit, and the role of disciplined process management in helping clients reach the right partner
DanaShift supported Adivo’s management, board, and shareholders in achieving liquidity through its transaction with Zoetis. The engagement reflected the value of pairing category-specific innovation with access to the right strategic acquirer — one capable of accelerating the reach and impact of the company’s monoclonal antibody platform in companion animal health. The transaction illustrated a DanaShift hallmark: helping clients realize value while preserving the vision behind the business.
“Joining Zoetis means together we have multiple approaches to delivering more gold standard species-specific therapeutic antibodies to companion animals.”
Founder & CEO, Adivo
DanaShift supported Sentrx Animal Care’s management, board, and shareholders in achieving liquidity through its transaction with Dômes Pharma. The outcome expanded Dômes ophthalmology leadership while creating a North American platform for future growth. DanaShift’s led negotiations with counterparties with both strategic fit and shared values — an important component of the company's selection criteria.
“Throughout this sale process I have been most impressed by a shared set of values and aspirations between the two companies.”
CEO, Sentrx Animal Care
Gingr entered a period of strong growth but faced limits in how quickly it could scale on its own. DanaShift curated a roster of qualified candidates including a targeted private equity outreach, enabling a high-value transaction with a partner capable of supporting the company’s next stage of growth. The engagement required sophisticated process management representing a smaller, earlier-stage company.
“The team was able to put us in front of several prospective acquirers that we would never have been able to achieve on our own.”
Co-Founder, Gingr App
Execution quality shapes outcomes. Our process is designed to create clarity, maintain momentum, and position clients for strong results, while preserving flexibility as circumstances evolve. We emphasize rigorous execution, optimal value realization, and an aggressive pace that reduces avoidable downtime.
We begin with a rigorous understanding and documentation of the business, its growth narrative, strategic relevance, and transaction objectives.
We build a market of the most relevant strategic and financial counterparties based on fit, credibility, and competitive potential.
We coordinate diligence, deadlines, stakeholder communication, and parallel work-streams to preserve momentum and reduce friction.
We help clients evaluate offers, assess strategic fit, and negotiate key terms from a position of clarity and discipline.
We support final negotiations and closing readiness while helping clients think beyond the transaction to transition, continuity, and next steps.
Every engagement is personal. We guide you towards achieving financial success while safeguarding what truly matters: your people, your legacy, your options, and the future of your business.
Financial Outcome
Value Realization
Maximize value through strategic positioning, targeted outreach, and precise execution.
The Right Partner
Strategic Fit
Identify a partner who can invest in the business, honor its culture, and propel it forward.
People and Culture
Team Continuity
Ensure outcomes that prioritize leadership continuity, retention, and organizational stability.
Legacy
Long-Term Vision
Balance immediate financial goals with the founder’s purpose, reputation, and the future of the business.
Continued Growth
Next Phase
Position the company for greater scale, expanded reach, and enhanced access to capital or strategic resources.
Sensitive Dynamics
Stakeholder Alignment
Manage family, board, and shareholder considerations with discretion, honesty, and calm judgment.
DanaShift works with founders, investors, management teams, and acquirers across animal health and pet care to navigate important decisions with clarity, discipline, and sector insight