about danashift

Rooted in animal health. Built for pivotal decisions.

DanaShift is a specialized strategic and financial advisory firm focused on animal health and pet care. We partner with founders, investors, boards, and industry leaders through moments that shape the future of their businesses—bringing deep sector knowledge, disciplined execution, and a commitment to outcomes that endure.

OUR MISSION

A firm built around its clients

DanaShift partners with founders, investors, and industry leaders across animal health and pet care to navigate pivotal decisions, unlock strategic and financial value, and help build businesses that advance the future of care for animals.

We believe the best advisory work does more than complete a transaction. It helps clients move forward with clarity, confidence, and conviction—whether they are evaluating growth options, pursuing a sale, raising capital, finding a strategic partner, or shaping the next chapter of a business they have spent years building. Our mission reflects both sides of that responsibility: delivering exceptional outcomes and honoring the long-term vision behind them.

OUR VALUES

The principles behind our work

In a fast-moving world, we take the time to slow down. Our values shape how we advise, how we show up under pressure, and how we earn our clients trust over time

Client commitment

We put our clients’ interests first. We provide senior-level advice focused on long-term outcomes - not just the closing.

Integrity

Trust is our foundation. We value candor over convenience — especially when circumstances are complex, or negotiations are intense.

Sector-native expertise

We were operators before we became bankers. We are deeply rooted in animal health. We offer experience, not just theory.

Rigorous execution

Execution quality drives outcomes. We bring discipline, structure, and momentum to every process. Our attention to detail isn't just a choice—it’s our promise.

Partnership

Collaboration is at our core. We partner with founders and boards to deliver practical advice. We share knowledge and offer clients the collective strength of our  team.

Stewardship

Decisions involve more than numbers— they involve your legacy. We help balance short-term financial gains with long-term vision, respecting culture and continuity of your business.

OUR APPROACH

Serving clients with distinction

We combine senior-level engagement, rigorous execution, and deep industry perspective to help clients navigate high-stakes decisions with clarity and confidence.

Hands-On Advisory Team
  • Senior-led engagement throughout the process
  • Strong partnership with management
  • Broad domestic and international buyer relationships
  • Flexibility and judgment as a process evolves
DanaShift's advantage

Senior-level engagement enhances the client’s visibility, alignment, and control throughout the process while preserving flexibility when it matters most.

Execution Excellence
  • Rigorous attention to detail
  • Clear and regular communication
  • Advance preparation for each stage
  • Coordinated parallel workstreams
  • Firm deadline management
DanaShift's advantage

Rigorous execution helps maintain momentum, reduce avoidable friction, and support stronger outcomes from preparation through close.

Strong industry expertise
  • Deep knowledge of animal health and pet care
  • Access to relevant strategic and financial decision-makers
  • Credible positioning with buyers and investors
  • Practitioner-led market perspective
DanaShift's advantage

Sector fluency accelerated process, strengthens client credibility, sharpens positioning, and supports better strategic and financial outcomes.

OUR TEAM

Operating pedigrees.

Financial advisory rooted in direct experience as operators, entrepreneurs and investors in the industries we serve. With different backgrounds, we share deep preparation, candid advice, and a strong sense of responsibility to our clients.

Alexander Petersen

Managing Partner

Experienced animal health and pet products dealmaker with a background at McKinsey & Company, IDEXX Laboratories and Wagly. California

Sébastien Lafon

Managing Director

Experienced animal health dealmaker and investor with 25 years of animal pharmaceuticals and pet tech executive experience. Georgia

Julian Wong

Managing Director

Senior animal health investment banker with extensive diagnostics experience. California

Peggy Pleines

Senior Advisor and Strategic Partner

Experienced dealmaker with extensive pet nutrition and veterinary diagnostics experience. Switzerland

Spoorthy Gargatte

Investment Banking Associate

Seasoned finance professional with more than five years of experience supporting middle‑market investment banks across complex M&A transactions. India

Ankit Dubey

Investment Banking Analyst

Investment Analyst with experience in investment research and fundraising, supporting M&A and corporate finance transactions. India

Véronique Debeusscher

Operations and Business Manager

Senior financial professional with broad experience in Europe, Asia and North America. California

Melissa Brookmire

Executive Assistant and Officer Manager

Administrative professional, event coordinator, office manager extraordinaire. California

DEEP EXPERIENCE WITH AND ACCESS TO INDUSTRY LEADERS AND GROUPS
Illustrative examples